Tag Archives: social media

Believe it or not, some snowstorm forecasts on Facebook are bogus!

Snowfall forecast map from the European numerical weather prediction model run on Dec. 16, 2013 for the forecast period Dec. 22-23. What actually happened Dec. 22 and 23 wasn't even close to this!
Widely shared snowfall forecast map from the European numerical weather prediction model run on Dec. 16, 2013 for the forecast period Dec. 22-23. What actually happened Dec. 22 and 23 wasn’t even close to this!

Winter weather is just around the corner in Indiana, which means so are authentic-looking but bogus long-range snowstorm forecasts on social media.

It won’t be long before we see claims that a storm a week or more away will bring huge snow accumulations. Many will have official-looking forecast maps, like the one above (which turned out to be wrong, by the way).

But these posts won’t be the work of professional meteorologists. Many will be the creations of school kids, passing themselves off as weather experts.

This is Winter Weather Preparedness Week in Indiana, so it seems like a good time to prepare readers for the ominous-looking but unreliable snow forecasts they’ll soon see.

To understand what amateur weather enthusiasts put on social media, it helps to know something about the computer programs that professional meteorologists use to guide their forecasts. These programs are called numerical weather prediction models. They simulate Earth’s atmosphere by describing it in a complex series of very complicated mathematical formulas.

The programs built on these formulas run several times a day on supercomputers around the world. Much of the output of these programs is available on the Web, in both numeric and graphical form.

The output of computerized atmosphere models is inherently inaccurate for several reasons, including:

  1. It’s not yet possible to completely describe our chaotic atmosphere in mathematical equations and
  2. The programs don’t have access to enough data about what our atmosphere is doing at the time they run (e.g. what the temperature, wind speed and wind direction are 10,000 feet over any given part of the planet).

Nonetheless, these programs kick out predictions of what the weather might be at any location at any time, as far in the future as 16 days, despite that fact that no computer or human can reliably forecast the weather that far in advance.

Now, imagine a young weather enthusiast who craves attention and loves snowstorms (because they get him out of school). When he sees an indication of heavy accumulations in the output of a single computer model, he might paste that model’s map into a Facebook post in which he writes a dire forecast of impending doom. Such an amateur forecaster might not be aware of (or care about) the model limitations described above. But she’ll love all the “likes” and shares her post receives!

So how do I know what to believe? First, I’m automatically suspicious of any social media post that forecasts specific snowfall amounts more than a couple days in advance. Second, I ignore any forecast that doesn’t come directly from professional sources I trust, such as:

  • The National Weather Service.
  • Local, degreed broadcast meteorologists.
  • Certain commercial weather forecasting companies.

If that ominous snowstorm forecast didn’t come from one of the above, I won’t share it on social media. I hope you’ll join me in that practice.

What’s the #1 source for national weather?

Amateur-run Facebook pages should not mislead readers into believing that their information is better than that of the National Weather ServiceShould a Facebook page run by amateur storm chasers promote itself as the best source for weather information? I can’t help but wonder how many (if any) naïve Facebook users foolishly rely on such pages for time-critical safety information, in lieu of the National Weather Service (NWS).

Recently, a Facebook page distributed the graphic above. I’ve blurred out identifying information, because who it was doesn’t matter to the point of this article. But the headline, “The #1 Source for National Weather” certainly caught my eye.

I’ve tried multiple times to contact the owners of the Facebook page that published that graphic. I sent a Facebook message and sent an email message to the email address on their website. I’ve received no response. So, all I know about them is what I see online.

From what I see, both the Facebook page and associated website are published by a group of amateur storm chasers, none of whom appear to have a meteorology degree.

In the U.S., only one source of weather information has the authority to issue the official watches and warnings that trigger weather radios, etc.

Don’t read what I’m not writing! There’s nothing wrong with an amateur-run Facebook page or website distributing interesting or important weather information. I do it all the time on Facebook, this blog, Twitter, etc. What I don’t do, however, is claim that my information is any better than others’.

Why? Because I don’t want anyone to assume that my blog, Facebook page or Twitter feed (or anyone’s for that matter) is a safe and reliable way to get timely, live-saving weather alerts, especially NWS warnings. Not even the NWS’ own Facebook and Twitter feeds are timely enough for that (yet).

That’s also why I consistently encourage readers – for their safety – to maintain timely access to NWS products (e.g. via NOAA Weather Radio, smartphone apps triggered by NWS products, Wireless Emergency Alerts, etc.).

All of us who publish weather information on social media and other Internet channels have a responsibility to inform and remind readers that in the U.S., only one source of weather information has the authority to issue the official watches and warnings that trigger weather radios, etc.: The National Weather Service. Likewise, we must not publish anything that could potentially mislead readers into believing that our social media feeds can keep them as safe as do directly received NWS warnings.

Our readers’ lives could depend on it!

What do you think? Use this blog’s comment function to let us know.